The four key skills you need to develop to succeed in today’s market.
Gone are the days of simply listing and getting paid. Gone are the days of buyers lining up at your door. Gone are the days when things were easy. To succeed in the current market, you need to leverage your skills and systems across four key disciplines. Today I’m sharing the four fundamental pillars you need to master to win in today’s market:
1. Excellent service. Consumers expect nothing less. To deliver excellent service, you must be a subject matter expert in the real estate market. Clients want an agent who is always top of mind.
2. Persistent follow-up. It keeps you engaged with your clients and builds strong relationships. It involves a system of lead follow-up, staying in touch with your best relationships, expanding your database, and inviting clients to events.
3. Consistent messaging. Your marketing message should always be in front of your ideal customers. This is achievable through an automated marketing system using your CRM. Consistent communication of your success is also essential.
4. Effective systems. Having an organized and intentional approach to your business operations is key. Document and practice a process that you can measure. Measurement and tracking are crucial for success in service, marketing, and sales.
Failing to implement these four disciplines will lead to struggle in the current market. Relying on a single approach won’t cut it. Consumers have more choices and higher expectations today. To stand out and meet those expectations, you must excel across these multiple disciplines.
By using these systems, you’ll position yourself for a predictable, consistent income in your real estate business. If you have any questions about how to win in today’s market, call or email me. I’m happy to help.
