Here is what you need to know about building a strong team.
If you aim to build a highly productive team, setting clear expectations is crucial. I’ve gathered three valuable tips, drawing inspiration from Mark Owen, the author of “No Easy Day,” and his insights from Navy SEALs’ successful team-building. These principles parallel the dynamics of creating a successful real estate team:
1. Leverage the Pygmalion effect. The Pygmalion effect underscores the power of setting clear performance expectations. Just as people joining the Navy SEALs understand the expectations, it’s a common thread in various areas, such as young athletes aspiring to join top football teams. Setting explicit expectations attracts those who align with your vision, leading to greater success.
“Setting explicit expectations attracts those who align with your vision.”
2. Ask your team a key question. Pose the question, “At what level are you willing to participate?” When building a team, understanding each member’s commitment to various tasks, such as daily prospecting and lead follow-up, is crucial. Knowing that everyone is willing to contribute at any required level ensures a more reliable and cohesive team.
3. Commit to adapting and evolving. Leaders must be committed to adapting and evolving as circumstances change. Just as military tactics evolve due to changing threats, real estate teams must navigate market shifts. Embracing constant change and committing to adapt ensures a high-performing and productive team.
As a bonus tip, conduct after-action reviews after significant events to evaluate team performance. Assess what worked well, identify areas for improvement, and discuss future strategies. This iterative process enhances your team’s efficiency and effectiveness over time.
Building a high-performance sales team requires effort, but the results are worth it. If you’re interested in delving deeper into team building, you can download the included assessment for evaluating your team or call or email me. I’m more than happy to answer your questions and guide you on the journey to building your high-performance team.
