The market is shifting—this is your opportunity to serve.
Today let’s talk about how this market shift presents an opportunity for agents to serve their clients at the highest possible level. Here’s what you need to focus on to keep your business thriving:
1. Focus your activities on your best relationships. On our team, we focused on the top 50 people in our referral network by staying connected and providing value to them by keeping them up to date on what’s going on. Counter-messaging can incite emotional disruption, so you need to be a source of stability for your clients.
2. Commit to following up. Follow up with people who have already said that they’re thinking about buying a home in the next year or sooner. Help them understand what the process will look like so they’re ready to go when the time comes to make a purchase.
3. Stay connected with people, even if they’re inactive. By staying present in the lives of your database, you can create trust so that they’ll feel comfortable asking you their questions during this market transition. That, in turn, can lead to drumming up more business from people who weren’t already thinking about buying or selling.
4. Stay engaged with your clients through client events. Client events are an excuse to have some fun with your database and to stay top of mind.
If you have any questions about these areas or would like to talk in more detail about how to help your business thrive during this transitional period, give me a call or send an email. I’d love to hear from you.
