How you can organize your time to maximize your business as an agent.
How can you get the most out of your time as a real estate agent? Personally, I use a very simple framework. Take your time and divide it into four areas: sales, marketing, operations, and service. From there, use the 80/20 rule; spend 80% of your time in service, and use the remaining 20% for sales, operations, and marketing.
Let’s talk about service first. This includes working with buyers and sellers, showing them homes, going on listing appointments, doing buyer presentations, negotiating offers and inspections, and so on. This is the meat and potatoes of your business.
Now out of the remaining 20%, 10% of your time should be focused on sales. Your outbound sales activities are really key to ensuring your business is always moving forward. People are typically focused on what’s happening in their life, so you need to step in to make sure you’re engaging with them.
From there, you need to have a system for lead follow-up, and you need to implement daily success habits. These help you find a rhythm and routine to ensure that you’re going through your sales activities. Plus, don’t forget about events, as they can be a fun way to engage with your past clients.
Now we have 10% of your time remaining. We want to divide that between marketing and operations. Reach out for birthdays, anniversaries, and other events to show evidence of intentionality. Try to automate this process to get the most out of it with the least amount of work. This brings me to my last point: operations. This is the spot where you curate your systems to run your business. In other words, it’s your business plan. Track and summarize your data so you know your business is moving in the direction you want.
If you want to take a deeper dive into planning for your business, please call or email me so we can have a conversation about managing your time. I’d love to hear from you!
