The book "The End of Marketing" by Carlos Gil is a game changer.
I recently had an experience that prompted me to want to share the book, “The End of Marketing” with you. During a sales presentation by a vendor in the real estate industry, the presenter showed me how their system could generate two and a half sales per month with 5000 names in the database, but the tool required agent engagement to work effectively. This reminded me that agents often have a conversion problem rather than a leads problem—no tool can do all the work for you.
“The End of Marketing” by Carlos Gil is a great book that walks you through different social platforms and shares the author’s career experience as a social media director. He revealed the four things that empowered consumers are looking for.
First, they are looking for people, not just products. They want to know who the service provider is. In real estate, as service providers, we engage in one-on-one interactions with our clients. They want to know who we are as people, and this requires active engagement. Second, rather than focusing solely on logos or brands, clients are looking for faces—the personal connection matters more than the superficial representation. Third, share stories, not posts. Tell the story about the delivery or the experience that they would have working with you. Lastly, people are looking for experiences, not just sales. Everyone knows how to complete a sale, but what they truly desire is to feel good throughout the process.
One of the concepts I coach around is the idea of successful sales with no surprises, offering the best value, and timing that is just right. This book brings all these elements together. Therefore, my call to action today is to purchase a copy of this book by going to this link.Although it was written in 2020, it covers some of the best and most current topics, such as the role of AI in marketing.
I highly recommend getting a copy of this book as it will transform your business. Remember, the most important thing we do is engage with each other as humans. If you want to discuss the book or have any questions about growing your real estate business, call or email me. I’m always happy to help.
